MGMT3031/MS33B Business Strategy and Policy

MKTG2001/MS20A Principles of Marketing, MGMT2008/MS22A Organisational Behaviour, MGMT2023 - Financial Management I 

The objective of this course is to provide students with a broad knowledge and understanding of the principles, concepts and primary analytical methodologies in current use in the field of strategic management. This course requires learners to apply a range of functional skills and understanding in a range of case supported situations and to develop a recommended strategy for a chosen case. Strategic management focuses the student on the longer-term ramifications of managerial decision making from the perspective of the Chief Executive Officer. It considers the enterprise as a whole entity interacting within a dynamic social, economic, political and competitive environment. It involves long term focusing of corporate resources and processes to reflect top-level choices in corporate business definition and values established under conditions of uncertainty and imperfect information.