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Advanced Events Management

Pre-requisite: Introduction to Events Management

Course Description

This course utilizes all the concepts learned in the introductory Events Management course.  From the outset of the programme, students will plan and create an experience through an event that will be mutually selected, and executed over a three-month period. Each team member will be assigned a role in planning the event and will prepare a paper that will describe, review and analyze their individual role in the success or failure of the event.

The practical skills acquired in the introductory course will be enhanced by more detailed studies of the following:

Leadership Styles
Leadership styles vary with individuals and each style can be advantageous depending on the type of event. Students will be able to use the skills learned in Team Dynamics to determine the appropriate style of leadership for a particular event.
Technology and Events Management
Students will get rudimentary training in the use of technology and its application in planning an event. Timeline formatting and site plan designing are some of the skills that make for a more efficient event planner.
Ancillary Programmes
Website designers/Administrators, stage builders, security services, to name a few, are ancillary services that are attractive business opportunities in the field of event management. Students will be given the opportunity to explore the magnitude of these specialty services.
Diversity of Events/Classifying Events by Type
Classifying an event helps event managers to recognize the areas that would be of special interest to clients. It allows for good conversation starter at the client interview stage of planning the event. Small details that are attended to early helps secure the confidence of the client. This is a key ingredient in the success of any event.
Risk Management
Risk management is a crucial but often overlooked component of event planning.
The student will explore risk management methods that can be used to minimize the adverse effects of risk on, during and even after an event
 
Marketing and Advertising
Appropriate marketing and advertising establish the “expectation” factor. “How does one communicate that anticipated delivery when it has not yet happened?” It is all in the strategy used.
Strategies for Success
Tying it all together is what makes an event manager successful. If the purpose is accomplished, that is, the experience was positively memorable, the event is tagged SUCCESSFUL. The students will learn the major elements of a memorable experience and will learn the skills necessary to plan, coordinate and make adaptations within limited time-frames, while ultimately satisfying the audience/participants and the client.
 

Target Groups

Wedding Coordinators, Sports Personnel, Administrative Assistants, Project Officers  or anyone desirous of enhancing their organizational skills in the area event planning.

Methodology                

An interactive programme that utilizes hand outs, Power Point slides, lecture discussions, and group exercises. This includes current issues locally and internationally, taking into consideration the time of the year.

Assessment

1)      An examination is given during the 6th or 7th Session valued at (40 Marks)

2)      Students will be required to prepare a paper detailing their role in organizing and executing a planned event. They will also be expected to give an evaluation of the events success or failure. Specific guidelines will be provided to each group. ( 60 Marks)

 

Duration:    36 Contact Hours (12 three hour long sessions)

Venue:       UWI Open Campus,  Morne Fortune, Saint Lucia