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BSc Management Studies (Marketing)

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Introduction

Marketing is the professional skill that allows managers to tackle business challenges relative to competition and product/service innovation. Marketing creates customer value. It captures the attention of customers and clients, and introduces new concepts and ideas. It develops a social awareness that stimulates a desire for particular goods and services. As Peter Drucker states, “Marketing is the distinguishing, unique function of the business”.  

About the Programme
This BSc Management Studies (Marketing major) programme is geared towards building the knowledge base and skill sets of persons so that they will be able to identify and adopt the best strategies, tactics and evaluative measures that are required for consumer choices of products and services provided by organizations and business entities. Graduates of the programme will be able to:

• Identify, select and employ innovative and practical marketing approaches in the marketplace
• Adapt to a constantly changing marketing environment
• Understand and identify customer needs, enable product/service improvements and expand customer value
• Master the communication and personal-selling skills required for effective customer retention
• Use quantitative and qualitative tools for conducting market research

 

Who is this programme for?

The BSc Management Studies (Marketing major) programme targets persons who are currently working in any of the numerous areas of the public and private sector entities of business, industry and commerce; non-governmental organizations; educational institutions; and persons with an interest in the field of study. 

 

Programme Structure

Duration of Programme
The programme will be offered over 3 years (full-time) and 5 years (part-time).

Award of Degree
In order to be awarded the BSc Management Studies (Marketing major) degree, students must successfully complete the 90 credits as specified in the programme structure.

Delivery Mode
All courses will be delivered fully online. However, some courses may have face-to-face final examinations.

 

When will the programme start?

This offering of the programme begins in August 2015.

 

Entry Requirements

Applicants must meet the University’s normal matriculation requirements in order to be accepted into the programme. They must satisfy the requirements in either (a), (b), (c) or (d) below:

(a)  Holders with CXC/CSEC and CAPE/GCE A Level qualifications having:
 

• An acceptable pass in CXC/CSEC English A or CAPE Communications Studies; AND 
• An acceptable pass in CXC/CSEC Mathematics or its equivalent; AND
• One of the following minimum qualifications:
  •  either five subjects (at least two GCE A Level or CAPE) and the remainder acceptable passes in CXC/CSEC or GCE O’ Level; OR
  •  four subjects (at least three GCE A Level or CAPE) and the fourth an acceptable pass in the CXC/CSEC or GCE O’ Level

Note: Grade requirements for CXC/CSEC subjects are General Proficiency - Grades I or
II prior to June 1998 and Grades I, II, or III from June 1998  
   
(b)  Holders of five (5) CXC/CSEC or GCE O’ Level passes or equivalent, not necessarily obtained at the same sitting
(c) Entrants with a Diploma, Certificate or Associate Degree from UWI or an approved Caribbean tertiary level institution
(d) Persons over the age of 21 who have been out of school for at least five years, on the basis of their overall academic and professional attainments 

 

English Language Proficiency Examination

The English Language Proficiency Test (ELPT) is used to assess whether persons applying to pursue

undergraduate degree programmes at the UWI Open Campus possess a satisfactory level of writing

and reading proficiency in English for university academic purposes. For detailed information on the

ELPT, see English Language Proficiency Test.

 

Academic Preparation

OOL1001 Orientation to Online

IYRS1001 Improving your Reading Skills

IYSS1001 Improving your Study Skills

IYMS1001 Improving your Math Skills (if applicable)

ECON0001 Remedial Mathematics (if applicable)

Course of Study
Level 1 
ECON1004
Mathematics for the Social Sciences II

Recommended that you first attempt in Semester 1

Assessment: 40% Coursework, 60% Final exam
 

ECON1000
Principles of Economics

This course introduces students to the basic tools and concepts of economics. Students will be exposed to the core principles of economics: the role of incentives; the idea of scarcity; how to measure the cost of a choice; what is a market; and the purpose of prices. Students will be introduced to the toolkit of methods used by economists. At the end of this course students should be able to engage the core principles of the methodology of economics in everyday use.

MGMT1001
Principles of Management

This course is an introduction to the study of management theories and practices. Management is discussed as a functional, problem-solving, decision-making process that is geared towards the effective and efficient accomplishment of organizational goals. Issues and cases associated with management in the Caribbean context are considered throughout the course.    

MGMT1000
Introduction to Computers

Computers and information technology are changing the way we work, the way we play, the way we socialize and even the way we think.  This course is intended to give students an understanding of technical concepts of information technology, the convergence of computing and communications, as well as an appreciation of the contribution and impact of computer technology to all areas of society.  Additionally, the practical component of the course seeks to develop and strengthen the skills and competencies which are required in the 21st Century workplace.

SOCI1002
Introduction to Sociology

This course introduces students to some of the basic concepts of sociology and to the major sociological perspectives. It also examines Caribbean culture, the nature of Caribbean society and some of its most important institutions.

Credits: 
3
ECON1005
Introductory Statistics

This course introduces students to the art and science of statistics. Topics covered are: the collection and compilation of data, descriptive statistics, probability distributions, estimation, hypothesis testing and simple regression and correlation. Teaching is accompanied by computer applications using MINITAB software.

Credits: 
3
ECON1003
Mathematics for Social Sciences I

This course is designed to review students’ knowledge of elementary mathematics and to expose them to some of the mathematical concepts and techniques that are required to study mathematical models in economics and the management sciences. Emphasis will be placed on understanding important concepts rather than just computation skills, the use of algorithms and the manipulation of formulae.

Credits: 
3
Prerequisite(s): 
Introduction to Microeconomics
ACCT1003
Cost and Management Accounting I

This course complements the Introduction to Financial Accounting course. It focuses on current cost and management accounting theory and practice, with an emphasis on the concepts and procedures of product costing and strategies to help managers perform the traditional management functions of planning, controlling and decision-making.

Credits: 
3
ACCT1002
Introduction to Financial Accounting

This course is designed to introduce students, to the fundamental principles and underlying assumptions of financial accounting. It is a compulsory course for persons intending to pursue degrees in Management Studies, Accounting or Economics. Persons who intend to pursue intermediate studies in financial accounting and financial management will also find it particularly useful.

Credits: 
3
FOUN1001
English for Academic Purposes
FOUN1501
Foundations for Learning Success
Credits: 
3
Level 2 
MKTG2005
Marketing Research & Forecasting Methods
MGMT2013
Introduction to International Business

The need for Caribbean businesses to expand operations internationally and earn foreign exchange particularly during challenging economic times is critical. This course provides an overview of the international business environment and an introduction to various types of decisions made by international business managers.  It is a survey course, which covers many topics, despite not addressing these topics in depth.  Students will have an opportunity to explore topics of particular interest in more detail through a research project.

MGMT2065
Project Management

The aim of this course is to provide students with an understanding of the contemporary project management discipline from a ‘best practice’ perspective, and to enable them to extract from best practices, the specific applications that will enhance the probability of success for Caribbean projects.  The types of projects used for illustration purposes will include innovative efforts in renewable energy to the building of complex resort properties to enhance tourism options, as well as, agricultural and other projects which are predominantly located in the Caribbean region.

MGMT2224
Introduction to Entrepreneurship

This course aims to expose and familiarize students with key ideas in entrepreneurial thinking. It introduces students to the processes by which entrepreneurs identify business ideas, assess and analyze their feasibility and develop strategies to convert them into successful business. Additionally, it exposes students to the best practices employed in developing high quality internationally competitive goods and services.

MGMT2064
Organizational Behaviour and Human Resource Management

This course seeks to introduce students to the fundamentals of organisational behaviour and human resource management. The course introduces the students to some of the factors that shape behaviour in organisations, the types of options and strategies managers use to shape behaviour, and the responses of individuals and groups to these strategies. This course also examines the role of the HR professional. Students will learn about the evolution of human resource management with emphasis on the importance of HRM in today’s world.

MGMT2063
Research Methods for Business- Introduction to Qualitative & Quantitative Methods

Thiscourse introducesstudentstophilosophical perspectives,principles,and processes for designing qualitative, quantitative and mixed methods research. It aims to particularly expose students to the use of theory in research designs, knowledge of the main components of a research framework - problem definition, research design, data collection & analysis, and ethical considerations in conducting research. The course highlights the importance of the key role that research plays in decision-making process of businesses.

MKTG2001
Principles of Marketing

This course is intended to provide students with a conceptual framework and analytical skills necessary for the analysis of markets and marketing activities of firms in a dynamic environment. It will introduce students to some of the basic concepts and principles of marketing and to some real-world marketing situations. It also takes into consideration the unique business culture of the Caribbean.

Credits: 
3
Prerequisite(s): 
Introduction to Microeconomics
MGMT2023
Financial Management I
MGMT2021
Business Law
MGMT2006
Management Information Systems I
Level 3 
MKTG3012
B2B Organizational Marketing
Prerequisite(s): 
Principles of Management
Principles of Marketing
MKTG3014
Personal Selling & Sales Management
MKTG3013
E-Marketing
MKTG3070
Consumer Behaviour
MKTG3010
Integrated Marketing Communication
MKTG3003
Marketing Strategy
MKTG3001
International Marketing Management
MGMT3116
Research Project/Practicum
Credits: 
6
MGMT3031
Business Strategy and Policy

The objective of this course is to provide students with a broad knowledge and understanding of the principles, concepts and primary analytical methodologies in current use in the field of strategic management. This course requires learners to apply a range of functional skills and understanding in a range of case supported situations and to develop a recommended strategy for a chosen case. Strategic management focuses the student on the longer-term ramifications of managerial decision making from the perspective of the Chief Executive Officer. It considers the enterprise as a whole entity interacting within a dynamic social, economic, political and competitive environment. It involves long term focusing of corporate resources and processes to reflect top-level choices in corporate business definition and values established under conditions of uncertainty and imperfect information.

Credits: 
3