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Principles of Marketing

This course is intended to provide students with a conceptual framework and analytical skills necessary for the analysis of markets and marketing activities of firms in a dynamic environment. It will introduce students to some of the basic concepts and principles of marketing and to some real-world marketing situations. It also takes into consideration the unique business culture of the Caribbean.

Course Code: 
MKTG2001
Credits: 
3
Prerequisite(s): 
Introduction to Microeconomics